Improve your visibility

AI visibility improves when models have clear, citable reasons to name your brand on buyer-intent prompts. Use your Krastie report to find gaps, then address them systematically.

Start from report gaps

1. Run a visibility report with realistic prompts and competitors.
2. Read competitor comparisons and recommendations.
3. Refresh or re-run after you ship changes to measure impact.

Strengthen category positioning

Models recommend brands they can confidently place in a category. Make it obvious what you do and who you serve:

• Clear product/category language on your homepage and key landing pages
• Comparison and “best of” content that matches how buyers ask questions
• Consistent naming (legal name, product name, and domain) across the site

Earn citable authority

Many answers cite sources. Increase the chance your site is referenced:

• Publish definitive guides, benchmarks, and documentation for your niche
• Use structured data and accurate metadata where appropriate
• Keep facts, pricing, and feature lists up to date so models do not prefer stale competitor pages

Cover the prompts you track

If competitors win on specific prompts, create or update content that directly answers those questions — FAQs, use-case pages, and integration docs often help.

Avoid only optimizing for branded queries; buyers usually start with category research.

Align off-site signals

AI models weigh public web context. Reinforce your brand where buyers and models look:

• Review sites and directories relevant to your market
• Press, case studies, and partner pages that use consistent positioning
• Social and community profiles that link back to canonical product pages

Operational checklist

Action	Why it helps
Re-run reports monthly	Catch competitor moves and measure progress
Expand prompt set over time	Reflect new products and markets
Fix HTTPS and crawl issues	Required for site-based analysis
Act on Krastie recommendations	Tied to real model responses

API and automation

Automate reporting with the AI visibility API to refresh scores on a schedule or feed dashboards.

For product context, see What is AI visibility?.