What is AI visibility?

AI visibility is how often — and how clearly — your brand shows up when people ask AI tools for recommendations, comparisons, and research answers.

Traditional SEO tracks rankings in search results. AI visibility tracks whether models like ChatGPT, Gemini, Claude, and Perplexity mention, cite, or recommend you in generated answers.

Why it matters

Buyers increasingly start research in AI chat interfaces. If competitors appear in those answers and you do not, you lose consideration before a click ever happens.

Strong AI visibility usually means:

• Your brand is named in high-intent prompts for your category
• Your site is cited as a trusted source
• Competitors are not dominating the prompts that matter most to you

How Krastie measures it

Krastie runs buyer-style prompts against major AI models and scores how your brand and competitors appear in the responses. A visibility report typically includes:

Signal	What it shows
Overall / self score	How visible your brand is across tracked prompts and models
Provider scores	Performance by AI platform
Competitor comparison	Where rivals appear and you do not
Recommendations	Prioritized actions based on real model responses
History	How scores change over refreshes

You can run and retrieve reports in the product UI, or programmatically with the AI visibility API.

Typical workflow

1. Choose a website (HTTPS) and optional competitors
2. Optionally prefill suggested competitors and prompts
3. Queue a visibility report
4. Poll the job until it completes
5. Fetch the latest report and history for charts

Related product

For a product overview, see AI Visibility on the marketing site.